Legal
Acceptable use policy
VectorLeads is for finding businesses and approaching them about business. This is what that means in practice, and what isn’t allowed.
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1.What VectorLeads is for
Use VectorLeads to find local businesses, understand their online presence and offer them services that fit what you found. This policy is part of our terms of service and applies to everyone in your workspace.
2.Contacting businesses
You must follow the marketing and privacy laws of the countries you contact businesses in. In every message:
- Say who you are and which business you represent, with a real way to reach you.
- Write about the business, to the business, about something relevant to the person’s role.
- Give a working way to opt out, honour it quickly and permanently, and add the address to your suppression list in VectorLeads.
- Use subject lines and claims that are true. Present findings as the measurements they are, with their source and date.
Some examples of local rules (not legal advice):
- UK. Under PECR, marketing emails to limited companies need an opt-out; emails to sole traders and partnerships generally need their prior consent.
- EU. Rules for business emails differ by country; some require consent for any unsolicited marketing email.
- US. CAN-SPAM requires accurate headers and subject lines, your postal address, and an opt-out honoured within 10 business days.
- Canada. CASL allows messages to addresses a business has published, without a statement refusing them, only when the message is relevant to the person’s role; it must identify you and include an unsubscribe.
- Australia. The Spam Act 2003 allows inferred consent for conspicuously published addresses when the message relates to the person’s role; it must identify you and include an unsubscribe.
- India. Follow the Information Technology Act, the Digital Personal Data Protection Act, 2023 and TRAI rules for calls and messages.
3.Not allowed
5.If this policy is broken
We may remove content, limit features, or suspend or close the account, depending on how serious the breach is, and we may report unlawful activity to the authorities. Where we reasonably can, we warn you first. Unused credits lapse when an account is closed for serious or repeated breaches of this policy.
4.Social data
Follower exports and tracked accounts are for understanding the audiences of business accounts. Don’t use follower lists to message followers in bulk or to build profiles of individual people.